Pipedrive and Google Analytics Integration
for Wordpress and Contact Form 7
You can see:
- the source/medium your leads are coming from in Pipedrive
- correct revenue for WON (and lost) leads in Google Analytics to analyize your marketing expenses
- works with both Universal Analytics and Google Analytics 4
Feature
You can configure your own events
Three events are working by default – whenever a new lead comes in and a deal is marked won or lost in Pipedrive. But you can create new events for every stage in your pipeline to have an even better overview in Google Analytics.
Feature
Link as many fields as you need
As long as you are using Contact Form 7, you can link as many fields as needed to be sent to your Pipedrive account. Just link the fields from your form with the fields in Pipedrive.
Feature
Get a detailed overview in Pipedrive
You can see the data for the first and last visit of your leads so you could also analyze longer effects of different campaigns.
Feature
Send important information to your Google Analytics
All your events will be sent to Google Analytics with values attached. This means you can analyze your marketing channels with real revenue numbers instead of just leads.